SOS Consulting
Product Designer
2024 - 2025

Canvas Views
Designed and maintained custom UI layouts that transformed complex CRM data into clean, intuitive user experiences—enhancing usability and streamlining workflows across departments.
Templates & Forms
Created scalable email templates and form systems that supported both internal operations and client-facing processes, ensuring consistency, functionality, and brand alignment.
Branding & Marketing
Collaborated with the marketing team to develop visual assets and campaigns that elevated the company’s brand identity—balancing clarity, professionalism, and creative edge.
Client & Internal Trainings
Led design-focused meetings and training sessions for both clients and staff, translating technical concepts into accessible insights to ensure adoption and engagement.
Cross-Team Collaboration
Acted as a bridge between management and developers—translating strategic goals into actionable design systems and contributing to the creation of new internal tools and processes.
Freelance
UX Analyst
2024 - 2025

UX Analysis and Review
Conducted thorough audits of client websites, identifying usability issues, inconsistencies, and areas where users struggled. My reviews were rooted in both heuristic principles and real-world user behavior to highlight opportunities for improvement.
Branding Analysis
Beyond usability, I evaluated how well the website aligned with the brand's identity. I looked at visual coherence, tone of voice, and overall storytelling to ensure that the digital experience authentically reflected the brand's personality and values.
Suggesting Possible Changes
Based on my findings, I proposed thoughtful, user-centered design changes—from improving navigation and layout to enhancing visual hierarchy and accessibility. These suggestions aimed to create a more intuitive and enjoyable experience for users.
Ensuring Viability
Every recommendation I made was carefully considered from a technical and business perspective. I collaborated closely with developers and took stakeholder goals into account to make sure that solutions were not only user-friendly but also feasible and aligned with project objectives.
Social Media Strategy
Planned and executed creative strategies across multiple platforms to grow brand visibility, drive engagement, and connect meaningfully with the target audience.
Content Creation & Brand Cohesion
Designed visual assets and crafted copy that aligned with brand voice, while establishing style guidelines to ensure a consistent and polished social media presence.
UX/UI Design Contribution
Supported design projects by contributing to clean, user-friendly interfaces—enhancing digital experiences through thoughtful layout and visual clarity.
Team Culture & Communication
Collaborated with management to support a positive team culture, leading meetings and helping establish internal guidelines for better communication and alignment.